Thursday, May 01, 2008

ROE, sorry but no thanks

I was at the conference of the Learning and Skills Group in London yesterday and enjoyed attending the session from Charles Jennings of Thomson Reuters which he called Are we trying to perfect the irrelevant? The only issue I didn't agree with Charles on was the shift in emphasis in terms of evaluation from return on investment (ROI) to return on expectations (ROE). This echoed the work done by the CIPD as described in my posting, What's Wrong with Kirkpatrick?

I'm sorry but I just don't buy into the idea of ROE as a way for learning and development people to measure success. The problem in my experience is that the expectations of l&d from their stakeholders is often incredibly low, sometimes no more than 'keep doing what you've always done, just don't rock the boat'. That's not good enough.

If I'd relied just on meeting my customers' expectations, I may have made more profit in the short term, but I'd have achieved a tiny fraction of what I have done in my career. What's more important is to do the 'right thing' - to deliver real value in performance terms. Sometimes that means saying 'no' - something no client expects.

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2 Comments:

At 8:30 PM, Blogger Chris Morgan said...

I agree that Return on Expectation doesn't feel quite right. However, if you meet expectations then they will be raised for your next intervention. This could be a self perpetuating process that could have a 'continuous improvement' impact over time??

Chris
http://learn2develop.blogspot.com

 
At 4:22 PM, Blogger charles said...

I understand your reticence, Clive. Many feel the same way.

The main basis of my comments about ROI vs ROE were that I have seen a lot of energy expended on trying (mainly unsuccessfully) to determine ROI using various learning metrics in a range of combinations which I feel are a waste of time. In fact, as I said (or should have said if I didn't) there are no learning metrics that are meaningful. Most are measures of activity rather than measures of impact.

L&D should stop trying to apply learning metrics and, in place, agree business metrics up-front with customers (x% increase in customer satisfaction, y% increase in sales or whatever) to demonstrate that the function is adding value. If these metrics are achieved, then the fall-out will be meeting the expectations of the customer (ROE).

If your customer has low expectations of L&D first time around and they are exceeded, sure-as-hell they will be increased next time - along with the opinion the business holds with L&D

Charles

 

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